TV: Change your channel to an audience of 340 million Arabs

  • Approximately 50% of the UAE’s population watches between 1 and 3 hours of TV every day. While Emiratis watch more, with 50% consuming between 3 and 6 hours of TV per day according to “Arab Media Outlook 2011-15” report.
  • The National Geographic Abu Dhabi Arabic-language, which began broadcasting in May 2012, is accessible to around 50 million homes across the region.
  • Pay TV penetration reached 45% and Internet protocol television (IPTV) was at 33% in 2011
  • 58% of the people in the MENA region are looking for new original content vs. licensed programming.
  • Media and Entertainment businesses tap into the MENA region’s 15,000 hours of daily TV programming
  • MENA region saw a 55% growth in the production of reality TV series in 2011
  • MENA TV revenues are expected to increase at a compounded annual growth rate of 8% for the next few years
  • The MENA region watches 13% more TV per day than Europe and 53% more than Asia Pacific.
  • In 2012, almost 70% of UAE residents pay for premium channels.
  • Here are just some of the TV series filmed in Abu Dhabi: The Bold and the Beautiful, Top Gear UK, The Brothers, Sana3ood Ba3ad Qalel, Hammam Shami, Walada Men Al Kasera,

With the region watching 13% more TV per day than Europe and 53% more than Asia pacific is still one of the most popular entertainment mediums across the GCC. And with 14,832 hours of often-repetitive content airing everyday across the region, there’s a huge gap for fresh new content to be produced here. 

According to the "Arab Media Outlook 2011-15" report, approximately 50% of the UAE’s population watches between 1 and 3 hours of TV every day, while Emiratis watch more, with 50% consuming between 3 and 6 hours of TV per day. Pay-TV penetration in 2011 was estimated to be at 45% and IPTV at 33%.

Among the companies to choose Abu Dhabi for their regional headquarter is the US-based global news channel CNN, which selected twofour54 Abu Dhabi as the location for its fourth international news centre in November 2009 alongside Atlantla, London and Hong Kong.