Recent media reports have highlighted an apparent boom in the growth and development of the radio industry across the Middle East, North Africa (MENA). Since 2011 most countries in the region have witnessed the launch of new stations – specifically in the private sector. While this is indeed a favourable trend in the market, the most important question to be answered is whether these stations are sustainable. Are there sufficient audiences and enough advertising spend to make and more importantly, keep the new stations profitable.
Download the complimentary white paper to read more and to learn about the future of radio in MENA and the UAE.
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