investments

We are helping media entrepreneurs scale businesses through strategic investment and twofour54 partners' network at twofour54 Abu Dhabi.

Our primary focus is to support entrepreneurs and businesses with the aim of creating a thriving and diversified media sector here in Abu Dhabi serving the Arab world. We take a hands-on approach in all businesses that we support. In addition to providing funding we work with entrepreneurs and early stage businesses to develop their business plans and also provide ongoing expertise, support and mentoring to help businesses succeed.

what we look for

While the merits of each investment will vary, we evaluate our investments according to the following guidelines:

strong management team

we invest in companies with exceptional, committed and proven management teams

industry focus

we fund and support start-ups, early stage and growth businesses across all the wider media and entertainment platform including but not limited to media-tech, digital, mobile, web, music, gaming, etc.

stage

we invest into viable businesses with diversified, recurring revenue and proven products

regional focus

our aim to create a thriving and diversified media sector serving the Arab world

twofour54 based

proximity to twofour54 allows for a closer, more effective working relationship with entrepreneurs of portfolio companies

our porfolio

Each of our investments represents a great idea. Take a look at them right here.

Akhtaboot

akhtaboot.com

Akhtaboot is an online career network that is committed to providing a user-friendly, effective, and efficient way of linking the right person to the right career opportunity in the MENA region.

With a user-friendly interface, superior searching functionality, and a charismatic brand, Akhtaboot can now match its 50,000 daily job seekers with over 5,000 registered employers – including international players such as Pepsi, Total, and Marriott Global.

akhtaboot.com

Falafel Games

falafel-games.com

Founded in 2010, Falafel Games is a leading developer for regional MMO titles that are culturally relevant and speak to Arab audiences. The company’s founders; Vince Ghossoub and Radwan Kasmiya, have extensive experience in game development both regionally and internationally. The company aspires to be the leading developer of Browser and Mobile MMO Games in both the Middle East and the Muslim World through highly relevant content. 

It is the producer of “Knights of Glory” -the first Arabic MMOSG (Massive Multiplayer Online Strategy Game) with Arabic themes, winner of the Readers’ Choice Awards for 2011, 2012 and 2013, and currently the best-selling browser MMO in the MENA- and boasts an impressive pipeline of future titles.

falafel-games.com

Istikana

istikana.com

Istikana, an Arabic version of Netflix, offers full length video content in Arabic that is one hundred percent legal. With on-demand videos in a variety of genres from Cartoons and Theatre, to Comedy and Religion, take a trip down memory lane with some great Arabic classics or discover some shows you’re too young to remember.

With 3 to 4 new titles released on a weekly basis, you can constantly come back to Istikana and get your fix of Arabic videos. Istikana can also be accessed on the go from your iOS or Android devices.

istikana.com

Jawaker

jawaker.com

Jawaker is a social card gaming network - hosting the most popular Middle Eastern card games including Tarneeb, Trix, Hand, Baloot, and Estimation. Founded in 2009, Jawaker quickly grew to cater to hundreds of thousands of users a month. By allowing gamers to use cards to purchase game features, through online micro-payment gateway, the site has worked around one of the region's biggest obstacles- low rates of banking and online cash transfer.

Jawaker is headquartered in Abu Dhabi, UAE with offices in Amman, Jordan.

jawaker.com

The Luxury Closet

theluxurycloset.com

The Luxury Closet is a fast growing online market platform that buys, sells, and consigns personal luxury goods, mostly pre-owned, at a discounted price. The Luxury team maintains brand and item integrity with the assurance of authenticity. 

The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. All items can be shipped worldwide, with cash on delivery available in the UAE.

theluxurycloset.com

Nibras

nibras.com

Nibras is the Arab World’s first e-learning portal to promote the concept of Continuing Professional Education (CPE) and the ticket to self actualization. 

Nibras replicates what educators do, face-to-face, in classrooms through the Internet using short, creative and easily-understood video-based training courses in Arabic.

nibras.com

Qabeela New Media

peetaplanet.com

Qabeela New Media creates, produces and distributes entertaining and socially conscious programs.

Their speciality is Social Television which means the content is directly influenced by the show's social media followers. Inviting the followers to contribute to the decision making process allows them to become active participants and content ambassadors rather than passive viewers. As a result, the content we produce becomes more meaningful, relevant, and social.

peetaplanet.com

PopArabia

poparabia.com

PopArabia is the leading music rights company and consultancy in the Middle East and North Africa (MENA). 

As an integrated and multi-faceted 21st century music company we both connect people in the Middle East to the music they want access to, and connect international music stakeholders to opportunities in the Arab world.

poparabia.com

Tahadi Games

tahadi.com

Tahadi Games brings the best massively multiplayer online and browser-based games to Arabic customers in the Middle East and North Africa. Tahadi Games maintains a full-time staff of designers, localization experts, game operations, support personnel, and technical operations specialists.

The company is one of the first movers in many of the game product categories, targeting over millions of Arabic Internet users throughout the region. Tahadi Games is driving Massively Multiplayer Online Role-playing Games (MMORPG) adaption and excitement amongst Arabic audiences by launching some of the world’s favourite online – games including the greatly anticipated ‘Runes of Magic’ – in a language and content format that is culturally relevant. The games are free for users to download and play, thereby encouraging adoption whilst also creating a significant new opportunity to brand and product marketing to reach an expanding young, affluent and educated audience via in-game advertising.

tahadi.com

t-break Media

tbreak.com

t-break Media is an online consumer publishing business focusing on technology, gaming and movies. With a dedicated in-house team and contributors, t-break provides high quality expert editorial, specifically targeting the Middle East's gaming and tech enthusiasts, offering professional reviews and  timely news. 

Capitalising on its position as the leading online tech and gaming publisher in the UAE, in collaboration with twofour54, t-break is targeting the wider regional market in Arabic, as well as continuing to grow its highly successful gaming event activities.

tbreak.com

exits

SAE Dubai

Leading Education provider in the media space. Exited in 2014 to a Private Equity Firm

twofour54 playout centre

Leading playout provider in the UAE – Exited in 2015 to Ericsson Broadcast

incubator / accelerator

We support early stage ideas of bright and passionate entrepreneurs through our partnership with Flat6 Labs, an incubator based at twofour54

Flat6Labs Abu Dhabi is a global hub for digital innovation that will support a generation of entrepreneurs from the UAE and abroad to launch digital businesses in Abu Dhabi and scale to regional and global markets.

Supported by twofour54, Flat6Labs Abu Dhabi will support startups at idea, early, and growth phases, with a focus on media and digital content, including media and film production, e-commerce, social media, online education, gaming, mobile apps, and big data and analytics.

In its competitive core program, Flat6Labs Abu Dhabi will provide entrepreneurs with seed funding, strategic mentorship, office space, a multitude of perks and services from partners, and entrepreneurship-focused business training and development workshops, all engineered to prepare companies to be investment-ready within four and a half months.

For more information please visit http://www.flat6labs.com/location/abudhabi/

contact us

about twofour54

twofour54 Abu Dhabi is a tax-free media zone located at the heart of one of the fastest growing media markets in the world with attractive economic benefits for companies, such as an easy licensing and business set-up services, 100% company ownership in a stable, tax-free environment. A place where some of the biggest names in the industry call home and the perfect location for your business, big or small, to thrive and prosper.

twofour54 Abu Dhabi
Sheikh Zayed Street
Eastern Ring Road,
Behind Ministry of Labor Office,
Opposite Khalifa Park.

toll-free: 800 2454
email: investments@twofour54.com