We are helping media entrepreneurs scale businesses through strategic investment and twofour54 partners' network at twofour54 Abu Dhabi.

Our primary focus is to support entrepreneurs and businesses with the aim of creating a thriving and diversified media sector here in Abu Dhabi serving the Arab world. We take a hands-on approach in all businesses that we support. In addition to providing funding we work with entrepreneurs and early stage businesses to develop their business plans and also provide ongoing expertise, support and mentoring to help businesses succeed.

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While the merits of each investment will vary, we evaluate our investments according to the following guidelines:

strong management team

we invest in companies with exceptional, committed and proven management teams

industry focus

we fund and support start-ups, early stage and growth businesses across all the wider media and entertainment platform including but not limited to media-tech, digital, mobile, web, music, gaming, etc.


we invest into viable businesses with diversified, recurring revenue and proven products

regional focus

our aim to create a thriving and diversified media sector serving the Arab world

twofour54 based

proximity to twofour54 allows for a closer, more effective working relationship with entrepreneurs of portfolio companies


Each of our investments represents a great idea. Take a look at them right here.


Akhtaboot is an online career network that is committed to providing a user-friendly, effective, and efficient way of linking the right person to the right career opportunity in the MENA region.

With a user-friendly interface, superior searching functionality, and a charismatic brand, Akhtaboot can now match its 50,000 daily job seekers with over 5,000 registered employers – including international players such as Pepsi, Total, and Marriott Global.

Falafel Games

Founded in 2010, Falafel Games is a leading developer for regional MMO titles that are culturally relevant and speak to Arab audiences. The company’s founders; Vince Ghossoub and Radwan Kasmiya, have extensive experience in game development both regionally and internationally. The company aspires to be the leading developer of Browser and Mobile MMO Games in both the Middle East and the Muslim World through highly relevant content. 

It is the producer of “Knights of Glory” -the first Arabic MMOSG (Massive Multiplayer Online Strategy Game) with Arabic themes, winner of the Readers’ Choice Awards for 2011, 2012 and 2013, and currently the best-selling browser MMO in the MENA- and boasts an impressive pipeline of future titles.

The Luxury Closet

The Luxury Closet is a fast growing online market platform that buys, sells, and consigns personal luxury goods, mostly pre-owned, at a discounted price. The Luxury team maintains brand and item integrity with the assurance of authenticity. 

The Luxury Closet is the first of its kind in the GCC region in terms of size, market reach and scalability. All items can be shipped worldwide, with cash on delivery available in the UAE.


Jawaker is a social card gaming network - hosting the most popular Middle Eastern card games including Tarneeb, Trix, Hand, Baloot, and Estimation. Founded in 2009, Jawaker quickly grew to cater to hundreds of thousands of users a month. By allowing gamers to use cards to purchase game features, through online micro-payment gateway, the site has worked around one of the region's biggest obstacles- low rates of banking and online cash transfer.

Jawaker is headquartered in Abu Dhabi, UAE with offices in Amman, Jordan.


Collectionair is an online art marketplace focusing on emerging art scenes and the oriental art work that allows art lovers to buy, rent and swap works of art.

Collectionair is trying to solve several issues for customers that want to discover and experience art, but do not have enough information to decide on what art work to purchase. The marketplace also provides opportunities for sellers to monetize their art not only by selling, but also renting or swapping artwork, while partnering with art galleries and local art curators to source the best pieces.


Nibras is the Arab World’s first e-learning portal to promote the concept of Continuing Professional Education (CPE) and the ticket to self actualization. 

Nibras replicates what educators do, face-to-face, in classrooms through the Internet using short, creative and easily-understood video-based training courses in Arabic.

t-break Media

t-break Media is an online consumer publishing business focusing on technology, gaming and movies. With a dedicated in-house team and contributors, t-break provides high quality expert editorial, specifically targeting the Middle East's gaming and tech enthusiasts, offering professional reviews and  timely news. 

Capitalising on its position as the leading online tech and gaming publisher in the UAE, in collaboration with twofour54, t-break is targeting the wider regional market in Arabic, as well as continuing to grow its highly successful gaming event activities.

Silkroad Images Inc.

Silkroad Images is a provider of exclusive Turkish, Oriental and Middle Eastern stock photography (images) and audio-video content. This includes thousands of images (segmented into multiple, unique categories) that have been sourced from reputable photographers from across the region and created by Silkroad. The main mission is to become the ultimate source of high quality and exclusive stock photography and Audio-Video Content in the MENA region.

Silkroad Images is competing in the oriental niche of the stock photography and digital content industry, that is directly related to the growth of the advertising sector in Turkey and MENA region.


Unnyhog is a fast-paced cross-platform gaming startup, that enables players to use mobile and PC seamlessly, thanks to a unique technology that the founders have built. The solution is a gesture control system, that allows mobile and PC players alike to both play a fast-paced game. Unnyhog offers innovations in the technology and game design by enabling millions of people all over the world to play together, by inviting each other to team up, and defend their group planets.


PopArabia is the leading music rights company and consultancy in the Middle East and North Africa (MENA). 

As an integrated and multi-faceted 21st century music company we both connect people in the Middle East to the music they want access to, and connect international music stakeholders to opportunities in the Arab world.


Istikana, an Arabic version of Netflix, offers full length video content in Arabic that is one hundred percent legal. With on-demand videos in a variety of genres from Cartoons and Theatre, to Comedy and Religion, take a trip down memory lane with some great Arabic classics or discover some shows you’re too young to remember.

With 3 to 4 new titles released on a weekly basis, you can constantly come back to Istikana and get your fix of Arabic videos. Istikana can also be accessed on the go from your iOS or Android devices.


Founded in 2011, Mumzworld has enjoyed considerable growth across the region, tapping into a fast growing regional market segment with an award-winning online platform that is bi-lingual, user-friendly and offers the largest online inventory available in the GCC. The site currently has access to over 650,000 mothers in the region and has very high loyalty with over 45 per cent of its customers coming back to buy 5-6 times a year.


SAE Dubai

Leading Education provider in the media space. Exited in 2014 to a Private Equity Firm read more

twofour54 playout centre

Leading playout provider in the UAE – Exited in 2015 to Ericsson Broadcast read more


We support early stage ideas of bright and passionate entrepreneurs through our partnership with Flat6 Labs, an incubator based at twofour54

Flat6Labs Abu Dhabi is a global hub for digital innovation that will support a generation of entrepreneurs from the UAE and abroad to launch digital businesses in Abu Dhabi and scale to regional and global markets.

Supported by twofour54, Flat6Labs Abu Dhabi will support startups at idea, early, and growth phases, with a focus on media and digital content, including media and film production, e-commerce, social media, online education, gaming, mobile apps, and big data and analytics.

In its competitive core program, Flat6Labs Abu Dhabi will provide entrepreneurs with seed funding, strategic mentorship, office space, a multitude of perks and services from partners, and entrepreneurship-focused business training and development workshops, all engineered to prepare companies to be investment-ready within four and a half months.

For more information please visit


about twofour54

twofour54 Abu Dhabi is a tax-free media zone located at the heart of one of the fastest growing media markets in the world with attractive economic benefits for companies, such as an easy licensing and business set-up services, 100% company ownership in a stable, tax-free environment. A place where some of the biggest names in the industry call home and the perfect location for your business, big or small, to thrive and prosper.

twofour54 Abu Dhabi
Sheikh Zayed Street
Eastern Ring Road,
Behind Ministry of Labor Office,
Opposite Khalifa Park.

toll-free: 800 2454
apply: apply for investment