vision and mission

We are an unique media and entertainment hub dedicated to helping like-minded companies and professionals take full advantage of the MENA regions current and future offerings in media sector. We currently have over 300 partners on campus from small entrepreneurs to household names all making the most of the opportunities available here.

But we know that the world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the content creation trends and opportunities that will shape our business in the future. We must get ready for tomorrow today. That's what Abu Dhabi’s 2030 Vision is all about. It creates a long-term destination for our business and provides us with a mission to drive the media and entertainment industry forward in the region.

twofour54 Abu Dhabi – one of the fastest growing media free zones in the region

Our Vision

Our vision serves as the framework for our mission and guides every aspect of our business by describing what we need to accomplish in order to get to where we want to be.
Our vision is to be a globally recognised hub for the media industry and a sustainable catalyst and platform for the authenticity, diversity and creativity of media from Abu Dhabi.

Our Mission

Our roadmap to future starts with our mission, which declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
Our mission is to nurture media businesses and professionals by means of a fully integrated and supportive tax-free ecosystem that delivers world-class production services and talent development, ensuring the growth and sustainability of the region’s media industry.

How are we going to achieve this?

  • Recruitment:  Entrepreneurial self-starters, those who find and create opportunities for themselves and others to take advantage of them.
  • Business Facilitation:  Creating and facilitating new opportunities for partners to grow.
  • Marketing & Sales:  Attracting partners to make the most of the growth opportunities that exist in the Abu Dhabi media sector.
  • Talent Development:  Inspiring youth with the opportunities that exist in a dynamic emerging sector.

Our Values

Our values serve as a compass for our actions and describe how we behave in the world. It is a fundamental part of our day-to-day operation and everything we deliver against it as a common and single minded vision. It helps us find the right focus for our work and our attitude towards our customers.

  • Dedication - to our people, our cause and the vision of Abu Dhabi.
  • Respect - of all individuals with whom we have contact.
  • Collaboration - opportunities are best realised when working together; with each other, Government and the private sector.
  • Entrepreneurship - identifying and embracing opportunities and making those things happen.
  • Professional Excellence - raising the bar in all we do so that no opportunity is wasted.
  • Creative Thinking - always looking at the bigger picture and seeking out original opportunities that create value.

Our Brand

Our brand is one of our most valuable properties. We are here to build a global brand. We live the brand value, project our identity and deliver positive social contribution. If you are part of our tax-free media zone, then you’re now part of the creativity in motion movement that is building a media industry in Abu Dhabi, one idea, one person and one business at a time.