Charisma | twofour54



Established in 2005, Charisma Group is the fastest-growing local content creator and provider in the Middle East and North Africa. Charisma plans to produce, in the coming 3 years of operation, around 4,000 hours of quality scripted and non-scripted programs, while creating regional drama with international production standards.

Charisma caters to an increasingly demanding audience in the MENA region by devising comprehensive content solutions for TV and digital platforms.

Charisma provides the following product-services:

  • Content Creation
  • Content Acquisition
  • Content Production
  • Content Exploitation
  • Media Management

What sets Charisma apart is their ability to read the market.They rely on creative investigative tools to accurately discover insights and unveil aspirations-in-the-making, delivering, through this approach, content created by Arabs, geared towards Arabs, then exported to the rest of the world.

Charisma’s vision is to become the reference in local content creation in the Arab world by 2015. It’s the shared vision of cultural relevance and original content, along with twofour54’s infrastructure and production facilities that gave birth to a synergistic partnership.