Yas Creative Hub – Features, Architecture & Inspiration
All you need to know about Yas Creative Hub
The countdown is officially on for the opening of Yas Creative Hub, the new state-of-the-art home for media, entertainment, and gaming in MENA.
Designed specifically to respond to the evolving needs of these fast-moving sectors and Abu Dhabi’s flourishing media scene, Yas Creative Hub is the first fully integrated industry-specific build for media, entertainment, and gaming in the region.
The new campus caters to the workplace trends of the future and has a dedicated community hub, offering connected, flexible open and collaborative workspaces for companies of all sizes, freelancers, entrepreneurs, and young talent and start-ups. The curated work and social spaces enable them to innovate, co-create and ensures that twofour54 remains at the heart of the ever-changing workplace dynamics.
So, here’s how our vision of launching a remarkable new home for twofour54, became a reality.
The designers behind Yas Creative Hub
Multi award-winning architecture firm MZ Architects designed Yas Creative Hub.
Never heard of them? Well, if you live in Abu Dhabi, then it’s likely that you admire some of their awe-inspiring landmark designs on a regular basis, without even realising it.
Based in the UAE capital since 2007, MZ Architects are responsible for one of the city’s most iconic structures – the magnificent Aldar HQ building on Al Raha beach.
MZ Architects have also designed the much-anticipated Al Qana leisure development, and have now made their mark on Yas Island. Yas Creative Hub, a unique development that will ultimately cater to more than 16,000 workers by 2030 complements the existing mix of theme parks, hotels, residential developments, schools and shopping and leisure destinations.
Drawing inspiration from our heritage
It might come as a surprise to learn that Yas Creative Hub was inspired by Abu Dhabi’s oldest building, the iconic Qasr Al Hosn.
The structure of this historic castle, featuring stone walls and tiny windows might seem like the exact opposite of the modern and sleek buildings of the Yas Creative Hub. However, much like the city’s first permanent building, the new home of media, entertainment and gaming has four towers, positioned at every corner, and a large plaza area in the middle where people can gather.
Yet, there are of course a few distinct differences; one is that Qasr Al Hosn was built with a surrounding high wall to make it more secure, while Yas Creative Hub is open and welcoming and fosters a great sense of community.
Design features adapted for the new normal
Since the start of the pandemic, our lives have changed dramatically.
At the start of 2020, most of us would have never imagined that working remotely, video meetings and virtual events would be become the new normal.
So, when it came to designing Yas Creative Hub, the team at MZ Architects were naturally influenced by this new normal.
Intended for flexible working and to encourage collaboration, the offices in the main block of the Yas Creative Hub campus (where 80% of the activity happens), range from very small spaces for growth stage businesses that have flexible working arrangements to vast areas that span over 10,000 sqm. Dedicated spaces for video calls and virtual meetings have also been prioritized,
Professionals who will work from Yas Creative Hub will enjoy natural light which fills every corner thanks to the floor to ceiling windows and strategically positioned sky lights. Even those situated in the centre of the building can still enjoy plenty of natural sunlight, while the ground floor is left totally open for people to meet and connect.
What’s more? the impressive outdoor Amphitheatre is the perfect setting for events such as, movie screenings, concerts and festivals. Diverse leisure and dining options can be found within the Yas Bay waterfront promenade, where more than 50 cafes and restaurants provide ample choice for a business lunch or social outing with colleagues.
Did we manage to interest you in finding out more? If so, please visit https://yas.twofour54.com/.