trends in arabic drama series (musalsalat) production paradigm shift
In an overwhelmingly import oriented content bazaar of Arabian TV industry, Musalsalat stand unique in their indigenousness and mass popularity, being rivalled only by movies and football. The Arabic term ‘Musalsalat’ stands for drama series with episodes of 30-45 minutes duration. The format is close to that of a Latin American Telenovela concept- clear cut stories with definitive endings that permit narrative closures.
Traditionally Musalsalat were either situational comedies or religiously inspired. Present-day productions have started to address historical, creative and socially progressive issues, targeting the young and well-travelled audiences.
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