press releases

twofour54 tadreeb, the region’s premier vocational training academy for the media and entertainment content creation industry has welcomed its first students.

twofour54 tadreeb offers media professionals from across the Middle East vocational training that is outcome driven, practically focused and of an international standard. Its training program has been specifically designed so that on completion of the courses students will immediately see improvements on their performance, career opportunities, as well as positively impacting on their company’s business.

twofour54 tadreeb is a dynamic partnership between twofour54 Abu Dhabi and global media players the BBC, Thomson Foundation and Thomson Reuters Foundation.

The first course, delivered in partnership with the BBC, focuses on Production Co-ordination. Taught by an Emmy-award winning producer with more than 25 years TV production experience, the course will teach the full spectrum of skills required to successfully execute a production including, budgeting, contracting artists, scheduling, co-ordinating single and multi location shooting. The course will also provide insight into post production routes in addition to updates on the impact of new technology.

twofour54 tadreeb will offer in the region of 200 different courses across a comprehensive range of media platforms and disciplines – TV, Broadcast Technology, Journalism, Digital Media, Radio & Media Business. twofour54 tadreeb will also offer courses on demand and can tailor training solutions to a client’s exact requirements. Courses can be run on location at a client’s premises if requested.

twofour54 Abu Dhabi is a state-of-the-art media and content creation environment, designed to stimulate creative and professional partnerships in the film, broadcast, digital, gaming, publishing and music industries. The company provides a collaborative and supportive ecosystem that will allow the establishment of a world-class media and content creation industry in Abu Dhabi for the Middle East and North Africa (MENA) region.

The focus is on developing Arabic media and entertainment content by Arabs and for the Arab audience. twofour54 delivers its advanced cohesive infrastructure through four key pillars: twofour54 intaj (state-of-the-art production facilities), twofour54 tadreeb (the learning academy), twofour54 ibtikar (innovation and support) and twofour54 tawasol (one-stop-shop).

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