UFC® and twofour54 intaj to Produce UFC 112: Invincible Documentary

08 Apr 2010

45-Minute Documentary to Capture the Debut and Excitement of UFC in Abu Dhabi

The UFC documentary will focus on the build up to the UFC 112 mega-event as well as capturing the action, excitement, energy and anticipation of the fights and post-event activities. twofour54 intaj will also be capturing behind the scenes footage including personal stories of the fighters involved, public reactions to the UFC and the cultural development of Abu Dhabi to become the host of such major sporting events.

UFC will be able to make the most out of twofour54 intaj’s world class production, post production, media asset management and broadcast services, in addition to twofour54’s ability to secure the relevant permissions and approvals needed for a project of this scale.

“We are working with twofour54 intaj to capture this historic event in Abu Dhabi so that UFC fans can see everything it takes to make a mega-fight happen,” said Dana White, UFC President. “This UFC 112 documentary will start with the time-lapse of the venue build and show everything that happens on fight week, from fighter arrivals and weigh-ins, event day setup, fighter walk-ins, the championship main event, and of course all of the incredible, loyal fans who support the UFC.”

Making the most of twofour54’s high definition Sony F900R digital cameras, the UFC 112 documentary will be edited using cutting edge Avid Media Composer suites. The vibrant colours of Abu Dhabi will be enhanced through [Quantel eq] colour grading suites, while the sounds of the Emirate and of the event proper will benefit from twofour54’s high-end ProTools sounds design and mixing stations. twofour54 staff are also coordinating the multiple logistical challenges of this production, such as bringing four parallel camera crews into the event night, whilst constantly making sure that the media management team tracks every bit of footage captured. Topped off with theatrical quality graphics from industry renowned in-house designers, this documentary promises to showcase the full scale of twofour54 intaj’s production capabilities.

Tony Orsten, CEO, twofour54, added:
“Working in conjunction with the entire UFC organization to produce this documentary is a significant milestone for twofour54 intaj. In only six months we have gone from launching our proposition to creating some truly original content in both Arabic and English. The UFC 112 event not only cements Abu Dhabi’s position on the sporting map but also ours in terms of the work we are able to undertake, both on location and in studio. We look forward to keeping the market up to date with our progress.”

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