twofour54 tadreeb strengthens training offering with strategic partnership with Adobe

25 May 2010

The region’s premier media skills training academy becomes authorised Adobe training centre

twofour54 tadreeb, the region’s premier media skills training academy, has further enhanced its training offering through a strategic partnership with Adobe, one of the World’s leading computer software providers.

The  new courses on offer at twofour54 tadreeb mean that experienced media professionals, graphic designers or individuals such as university graduates looking to enhance existing skills or seeking to develop new skill sets, now have access to certified Adobe training programmes in Arabic and English including; Adobe InDesign, Adobe Illustrator and Adobe Photoshop.

“The addition of these software application training courses further strengthens our considerable portfolio of training programmes,” commented Tony Orsten, CEO, twofour54. “All of our courses are intended to be flexible and affordable, with courses offered during evenings and weekends, both at our Abu Dhabi based training academy or at a client’s premises anywhere in the Middle East and North Africa region.”

Commenting on the partnership, Abdallah Saqqa, general manager for Adobe Systems MENA said, “Through twofour54, Abu Dhabi has illustrated a clear commitment to growing the media and entertainment industries for the Middle East region and is working to foster a thriving community here in the capital. For Adobe, this presents an exciting opportunity to be part of developing a culture of creativity and we are delighted to be partnering with twofour54 tadreeb to offer a range of Adobe training courses to the industry. We look forward to welcoming experienced professionals through to students and new graduates onto our courses, equipping them with software skills to get ahead in their chosen careers.”

twofour54 tadreeb offers a comprehensive range of professional training programmes designed to equip delegates with the specific industry skills required for best practice in their given media sector.

twofour54 tadreeb provides international standard, bi-lingual training courses across a wide range of media disciplines, covering the full media spectrum including Television; Broadcast Technology; Journalism; Digital Media; Radio; Media Business and Production.

The academy currently offers over 200 bi-lingual courses, all of which are outcome driven, practically-focused and of an international standard. Plans are also in place to extend this offering to include Animation, Web Application and Design, Games Development and Media Business courses as new training providers are identified.

Programmes are designed to add value, so that on completion, media professionals will immediately see improvements in their performance, which will ultimately have a positive impact on their company’s business. In addition to a wide range of courses, the training academy also offers clients a bespoke consultancy service which focuses on assessing an organisation’s needs around archiving and multimedia requirements and delivering tailor-made solutions to assist them in achieving their business goals.

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