press releases

twofour54, the Abu Dhabi-based content creation community, is to launch an Arabic applications development fund for iPhone, iPod touch and iPad called ‘AppsArabia’. The fund will be offered by twofour54 ibitkar, which provides funding and support to start-up and early stage Arabic content initiatives.

‘AppsArabia’ will invest in the best ideas for apps from entrepreneurs, app developers and businesses, and provide commercial guidance, resources and marketing support to make these apps successful. A new community web site, www.appsarabia.com, has been established to provide a supportive marketplace for all stakeholders in apps development – entrepreneurs, designers, developers and corporate clients.

“iPhone OS is the world’s most advanced mobile platform and, with more than 4 billion apps already downloaded from the App Store, it presents a huge opportunity for developers in the Middle East”, commented Tony Orsten, CEO, twofour54. “Mobile adoption in the region is soaring and ‘AppsArabia’ will empower Arab entrepreneurs to create apps that address the growing demand for local content.”

At the same time the company announced that its training academy, twofour54 tadreeb, has been appointed a Pro-Apps Apple Authorised Training Centre (AATC). The certification and training courses will follow Apple’s official pro applications curriculum and offer a range of training options on Apple’s professional photography, audio and film-industry software products including Aperture, Final Cut Studio, Final Cut Server and Logic Studio. The courses will be delivered by Apple Certified Trainers who maintain Apple’s highest quality standards.

“We recognise the need to provide world-class training to existing and aspiring media professionals in the region, which is why we have obtained Apple training accreditation,” added Wayne Borg, COO of twofour54. “Becoming an Apple Authorised Training Centre further enhances twofour54’s reputation as a centre of excellence for content creation in the Middle East and enables us to offer the highest-quality training experience to help the region reach its full potential.”

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