Driver Dan’s Story Train returns to CBeebies for a second series
04 Oct 2010
Following the success of animated pre-school series Driver Dan’s Story Train on CBeebies, the broadcaster has penned a deal with twofour54 and 3Line Media for a second series.
Following the success of animated pre-school series Driver Dan’s Story Train on CBeebies, the broadcaster has penned a deal with twofour54 and 3Line Media for a second series of 50 x 10 minute episodes together with a half hour Special. This commission takes the total number of episodes to 104.
Driver Dan’s Story Train mixes CGI animation and live-action to introduce pre-schoolers to the magic of books and storytelling by encouraging them to ‘story play’. Since the launch of the first series on CBeebies in January 2010, it became one of the top performing series in the lunchtime slot. The series has recently been airing as part of the channel’s popular ‘Bedtime Hour’
Driver Dan and his lovable friends can also be enjoyed through the Driver Dan’s Story Train website –www.driverdansstorytrain.com – where children can interact with the characters through games, downloads and interactive storytelling. In the UK, Macmillan Children’s Books has published a range of books that bring the episodes to life, each introducing key, child-friendly subjects carefully chosen to align with core pre-school learning themes. Internationally, the first TV series has already been acquired by US children’s television channel, Sprout, where it premieres to a potential audience of 50m in November and by ABC Television – the number one platform for children’s content in Australia.
Wayne Borg, Chief Operating Officer, twofour54, said: “Driver Dan’s Story Train is twofour54’s flagship pre-school brand. Its success on CBeebies is testament to the quality of the production which has been delivered by the team at 3Line Media. This re-commission from CBeebies enables us to further develop the brand for pre-schoolers with the support of our key partners.”
Kay Benbow, Controller, CBeebies adds: “We’ve been delighted with the positive response from our viewers to the show and we look forward to continuing our relationship with twofour54 and 3Line Media and seeing what Driver Dan and his friends have in store for series two.”Back to news press listing