twofour54 tadreeb highlights importance of training through Arab Media Forum 2011 sponsorship

17 May 2011

With the development of a world-class Arabic media industry and the shift from traditional media towards a multi-platform environment, comes the need to equip the region’s media professionals with the skills and knowledge to compete within this ever changing space.

It is this need that sees twofour54 tadreeb, the region’s leading media training academy, sponsor the 10th annual Arab Media Forum, which is themed ‘Arab Media: Riding out the Storms of Change’.

More than 2,000 media professionals will attend what has become one of the most influential events in the Middle East, providing a vital platform to bring together the leaders of the industry to debate and discuss the evolving media landscape in the Arab world.  Topics set to be high on the agenda for 2011 include the emergence of multi-platform convergence and the growing trend towards open-source culture.

“With the emergence of a new digitalised media landscape it is becoming increasingly important for organisations to equip staff with the knowledge and skill set required to compete,” explained Wayne Borg, Deputy CEO and Chief Operating Officer, twofour54. “Using our local insight and expertise, combined with comprehensive international standard training, twofour54 is helping media companies across the region to do just this.”

“twofour54 tadreeb recognises the importance of the Arab Media Forum and is proud to sponsor its 10th anniversary. Over the past decade the forum has without doubt become a must-attend event as it creates the opportunity to address the issues that are impacting the development of the region’s media industry,” he added.

twofour54 tadreeb’s training academy is supporting the region’s media industry through this development. Its world-class media training and its ability to engage with industry leaders to raise awareness of the possibilities of this new multiplatform environment, means that twofour54 tadreeb is helping to raise standards across the Middle East and North Africa media industry.

twofour54 tadreeb provides international standard, bilingual training courses in partnership with some of the world’s leading media organisations including the BBC, Thomson Foundation, Thomson Reuters, Apple, Adobe, RFI and INA. Courses are offered across a wide range of media disciplines including: television; broadcast technology; journalism; digital media and convergence; radio; media business; animation; and production.  Plans are also in place to extend this offering to include web application and design.

The academy currently offers over 200 bilingual courses, all of which are results driven and practically-focused. Programmes are designed to add value so that, on completion, media professionals will immediately see improvements in their performance, which will ultimately have a positive impact on their company’s business.

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