C Sky Abu Dhabi signs development deal with twofour54

13 Jun 2011

Award-winning Kuwaiti filmmaker Walid Al Awadi and his production company, C Sky Pictures, have signed a three year development deal with twofour54 Abu Dhabi. The venture, called C Sky Abu Dhabi, will develop and produce a number of Arabic TV and film projects.

This is a significant step for the TV and film industry. With a population of more than 340 million people bound by a common language, a youthful demographic where 60% are under the age of 25 and limited content in Arabic, the development of a vibrant media industry in the Middle East and North Africa region will increase opportunities for western media companies and Arabic producers.

Speaking about the deal, Walid Al Awadi, Head of C Sky Pictures said, “This is a very exciting agreement which will add significantly to the amount of high quality, locally produced content for the Middle East and North Africa markets. We have very ambitious plans and will be offering audiences in the region superior quality, engaging content which looks to bridge the gap in cultural knowledge and understanding that exists between the Arab world and the western media productions.”

“Being at twofour54 means C Sky Abu Dhabi has access to the growing creative community as well as proximity to the support industry required to produce great content,” added Al Awadi. “We expect to have a major impact on the region’s growing TV and film production industry and want to support and invest in the talent that clearly exists within the region.”

Commenting on behalf of twofour54, Wayne Borg, Deputy CEO and Chief Operating Officer, twofour54 said, “Walid Al Awadi and C Sky Pictures have established a reputation for delivering high quality, engaging content that resonates with regional audiences, which aligns with twofour54’s aims. Productions like Tora Bora add to our efforts to position Abu Dhabi as a regional centre for Arabic content and to highlight the regional opportunities that exist for international media companies.”

“This agreement also reinforces our commitment to support the Arabic creative and production community by providing job and talent development opportunities for Arabs from across the Middle East and North Africa.”

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