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Dr. Tayeb Kamali, Vice Chancellor of the Higher Colleges of Technology and Noura Al Kaabi, twofour54’s CEO Designate, today officially opened a new media lab at Abu Dhabi Men’s College.

The new lab has been designed to provide media and foundation students with a new dedicated creative space on campus, where they can go to hone the key skills required to succeed in the UAE’s burgeoning media industry. It will also be used to offer a regular programme of specialised media workshops, industry related seminars and leading industry guests, who will be invited to impart their expertise to the students and drive understanding of the viable and stimulating careers that are available in the region’s media sector.

The official opening of the twofour54 media lab was celebrated with an address from Dr. Tayeb Kamali and Noura Al Kaabi to a packed room of media students, who were using the lab for its inaugural creative session. The introduction of the new lab marks the first stage of twofour54 and HCT’s wider collaboration initiative to support and promote education and the media industry; the collaboration was formalised with the signing of a MoU in December 2011.

At the media lab launch, Dr. Tayeb Kamali said it was very pleasing to work closely with twofour54 to create such an innovative project designed to further develop students’ media-related skills, “The Higher Colleges of Technology maintain a strong commitment to excellence in education through innovation and technology, and this media lab is an excellent example of our focus on successful student learning outcomes in their chosen fields.”

He continued, “This lab will support creative entrepreneurship and help connect our students to the media and creative industries by preparing them for careers in these fields. Through our partnership with twofour54, we will develop graduates with the knowledge, skills and confidence to contribute effectively to creativity and business in the 21st century and to reach their full potential.”

Noura Al Kaabi commented on the lab’s opening saying: “Media has been identified as a key industry sector in Abu Dhabi’s economic diversity. We are committed to supporting young people develop their creativity whilst helping them understand the wealth of opportunities that now exist in the UAE’s fast developing media industry. We believe that this new dedicated media lab at Abu Dhabi Men’s College will help empower young UAE Nationals and Arab media students, which will in turn help drive the growth of a dynamic and successful local media industry.”

The media lab is an ideal space where media students can meet to discuss their ideas, and develop their skills. The lab will supported by industry themed seminars and workshops, as well as on-the-job training through internship opportunities for HCT students within twofour54 and its partners, based at its Khalifa Park campus in Abu Dhabi.

twofour54’s mission is to establish Abu Dhabi as a regional media hub. An initiative of the Abu Dhabi government, twofour54 offers world-class media skills training and talent development, supporting creative entrepreneurship and providing enabling production, post production and broadcast facilities from its integrated campus.

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