Al Madar TV commences live broadcasting, 24/7 from twofour54 Abu Dhabi
03 Apr 2013
Iraqi TV channel chooses twofour54 intaj for its expertise in facilitating world class Arabic content
Al Madar TV, a newly established private Iraqi satellite channel targeting Iraqi audience,has commenced broadcasting over the entire MENA region from twofour54 – Abu Dhabi, a Media Zone Authority company this week. Al Madar TV will benefit from twofour54 intaj’s expertise in facilitating world class content; its production facilities, including 500 square metres of studio space, and aninternationally experienced Arabic speaking production team, helping to enable Al Madar’s new entertainment service to go live 24 hours a day, seven days a week.
Working with twofour54 intaj, and using its playout services, Al Madar TV will be airing an exciting mix of original and acquired TV shows to viewers across the Middle East with an emphasis on family general entertainment genres in full HD quality.twofour54intaj have provided an HD and tapeless solution, that includes content acquisition, media asset management, post production, broadcast services and connectivity.
Complementing existing news services currently broadcasting from Abu Dhabi, Al Madar TV is planning to expand soon into online broadcasting utilizing the latest technological solutions.
Owned by Tigris Media Company, Al Madar TV aims to promote Iraq’s cultural values and to celebrate its rich heritage. Committed to social responsibility and to the empowerment of Iraqis, Al Madar TV plans to train and develop Iraqi talent that will help propel a vibrant Iraqi media industry, a vision that coincides with twofour54’s commitment to developall entertainment and media industries in the region.
Alaa Makki, General Manager of Al Madar TV said: “This exciting addition to our network builds on Al Madar TV’s objective to engage Iraqi audiences in promoting Iraqi culture and artisticheritage around the world. We have chosen Abu Dhabi as our media base because of the high quality of production facilities, unmatched expertise and superior business-facilitation service, all ofwhich made setting up operations in Abu Dhabi a rewarding, time-saving and smooth process.”
Noura Al Kaabi CEO of Media Zone Authority and twofour54 added: “We’d like to welcome Al Madar TV to Abu Dhabi. Al Madar TV will be a significant addition to the media eco-system here which now includes international channels Sky News Arabia, CNN and FOX International Channels that are all are producing content here for broadcast throughout the Arab world, North America, Europe, South America and Australia.”
Al Madar TV currently has an initial workforce of 60 employees, all located in Abu Dhabi.Back to news press listing