Region’s first-of-its-kind ‘Briefing Room’ streamlines media industry procurement service

18 Jun 2013

twofour54 Briefing Room connects companies with local and global media expertise

The twofour54 Briefing Room, a free online service for matching and connecting clients with media agencies and specialists from the hundreds of expert service providers available at twofour54, is now available across the GCC.  This first-of-its-kind service allows users to post their marketing and communication briefs digitally, making it simple for anycompany to put out briefs and procure the services of world-class creative agencies.

Giving instant access to over 200 local, regional and international media, entertainment and communications agencies within twofour54, the twofour54 Briefing Room operates in both Arabic and English. Whether the requirement is to design a brochure, produce a TV advert or create a marketing campaign, the Briefing Room has helped companies find the right agencies and specialists to fulfil their needs. It has become a tried and tested option for finding the best service providers quickly and easily.

Advertising, web development, corporate film production, public relations and event management are just some of the specialisms available with leading names, such as advertising companies, M+C Saatchi, TBWA and Omnia. Each creative company comes with the endorsement of twofour54.

Noura Al Kaabi, Chief Executive of twofour54 Abu Dhabi said: “The Briefing Room has become an invaluable tool for organisations in Abu Dhabi, so making it available to the wider GCC region is a natural next step. It allows users to cherry-pick the very best brand, design or communications expertise, streamlining the layers of administration and the expense of traditional procurement.”

The twofour54 Briefing Room has already enjoyed exceptional success in Abu Dhabi, with over 100 briefs posted since it was launched in 2012. Al Masaood Group, one of the largest integrated industrial, commercial and service organisations in the Middle East, recently utilised the service for some of its projects.

Khalifa Al Masaood, Director of the Al Masaood Group said:  “We run a very complex business and are always looking for ways to improve our operational efficiency. twofour54’s Briefing Room allowed us to do just that – by providing a single portal through which we could access multiple vendors for various projects. The portal is easy to use and we had peace of mind knowing that all service providers are close by and part of twofour54. The Briefing Room has become an integral part of our sourcing process and we look forward to continued use of this great tool.”

Other organisations which have used the twofour54 Briefing Room include both public and private sector companies.

To access the creative and expert talent available through the twofour54 Briefing Room, simply contact facilitation at twofour54 at: or call them on +971 2401 2454.

A step-by-step video on how to post a brief on the Briefing Room is available on YouTube. Click here to watch the video.

Back to news press listing