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Emirates Motor Company (EMC), Mercedes-Benz authorized distributor in the Emirate of Abu Dhabi and the flagship company of Al Fahim Group, has signed a sponsorship agreement with twofour54 as the Principal Partner for the 7th Annual Abu Dhabi Film Festival (ADFF) and the Abu Dhabi Media Summit (ADMS), which are due to launch in October 2013.

Additionally, EMC will be sponsoring the Black Pearl Rising Star Award, which will be presented to young actors who have demonstrated outstanding performances.

During the event, Noura Al Kaabi, Chief Executive Officer of twofour54, praised the strategic partnership and support extended by EMC highlighting that the successes witnessed from such activities in Abu Dhabi wouldn’t have been achieved without the unified national efforts and partnership between the private and public sectors.

On behalf of EMC, Mr. Kamal Rafih, General Manager of EMC, expressed the organization’s commitment toward both events which have become major regional occasions, and stated:

“EMC continues to contribute to Abu Dhabi’s film and media sectors through the endorsement of ADMS and ADFF as part of our corporate social responsibility and to encourage talents in both sectors, particularly among UAE nationals. Moreover, our collaboration with twofour54 has undergone successful progression of the Abu Dhabi Film Festival and Abu Dhabi Media Summit which are from the most leading specialized festivals on both the international and regional levels.”

Worth mentioning, celebrities, media managing executives and press representatives participating in the summit and festival will be transported in Mercedes-Benz 2014 models throughout the entire event. Meanwhile, visitors to the activities at Emirates Palace Hotel will have the advantage of exploring the ultimate in luxury, the newly launched, all-new and magnificent Mercedes-Benz 2014 S-Class.

The Abu Dhabi Media Summit will take place from 22 to 24 October 2013. This is followed by the Abu Dhabi Film Festival which will commence on the evening of the 24 October and will continue through to 2 November.

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