twofour54 tadreeb delivers media skills training programme to Saudi government officials

15 Feb 2014

Partnership with government of Saudi Arabia furthers development of region’s media industry

tadreeb, twofour54’s training academy, has completed a five-day media training course for a delegation of spokespeople selected by the General Department of Media & Public Relations – General Security, Kingdom of Saudi Arabia.

The five-day training course, delivered in Arabic by tadreeb’s recognized experts, focused on key media industry skills including: how to deal with and benefit from the media exposure, preparing for interviews with print, TV, and radio outlets; how to deliver strategic messages to the media and the public; and how to prepare and participate in press conferences.

The programme also included visits to twofour54’s production facility, intaj and Abu Dhabi Media’s Oloum Al Dar studio, where spokespeople had the opportunity to practice their skills on a live set with Oloum Al Dar’s host Mohammad Abdulkareem.

Maryam Al Mheiri, COO at twofour54, commented: “twofour54 aims to develop media talent to the highest standards in order to bolster the media industry in the Middle East and North Africa. We take pride in our partnership with Saudi Arabia’s government to develop the communications skills of its staff, which will ultimately support the development of the region’s media industry.”

“We look forward to developing similar partnerships with countries across the GCC and the region which will enhance local and regional communication skills,” added Al Mheiri.

Colonel Turki Thafer Al Shehri, Communication Director and official spokesperson of the Al Taif district police, praised the organisation and standards of tadreeb. Al Shehiri said: “We had a unique and challenging experience at twofour54 tadreeb, particularly the on-site training programme at Abu Dhabi TV. We look forward to continued collaboration with twofour54 so our official spokespeople receive world-class training that further develops their communication skills.”

twofour54 recently partnered with Tamkeen, an initiative launched in support of Bahrain’s Economic Vision 2030, to train 100 Bahraini youth in public relations, mass communication and graphic design. The programme was developed and delivered by twofour54 tadreeb.

Through its world-class and practical media courses, tadreeb has become one of the preferred training providers in the UAE and the GCC region and has trained over 6,910 delegates in the past four years.

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