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twofour54 and Abu Dhabi Music & Arts Foundation (ADMAF) have renewed their partnership for the sixth consecutive year to support the creative and cultural industries in the UAE and nurture skills development for the media sector. Both parties have signed a Letter of Cooperation signifying a mutual interest to collaborate on programmes in various disciplines of media and creativity.

Signed by CEO of twofour54 Noura Al Kaabi and H.E. Hoda  Al Khamis-Kanoo, Founder of ADMAF, the Letter of Cooperation acknowledges the shared principles and goals of the two organisations, and will see them collaborate on the Young Media Leaders Programme; training initiatives and workshops; and particularly in relation to developing and supporting future leaders of the media industry.

The two organisations will team up to develop joint activities that foster growth, development and awareness of media, the creative and cultural industries in the UAE, with a focus on young adult Emiratis and the wider Emirati community. As part of the partnership, the two organisations will establish a new mechanism for effective sharing of information amongst the filmmaking community, aiming to support emerging and established Emirati film-makers.

twofour54’s talent development department will collaborate with ADMAF to facilitate training programmes, workshops and lectures to encourage creative and critical thinking among young people and students. Moreover, twofour54 and ADMAF will continue to work together to further develop the successful Young Media Leaders Programme and  internship opportunities.

At the signing of the agreement, twofour54 CEO Noura Al Kaabi said: “Our partnership with ADMAF plays a significant role in supporting our mission to nurture young talent and equip them with the skills and knowledge necessary to lead successful careers in the media industry. The agreement will provide talented individuals with access to twofour54’s unique offerings and services, helping to sustainably grow our local media industry. This year marks the sixth anniversary of our collaboration with ADMAF and we look forward to continuing this mutually beneficial alliance.”

H.E. Hoda Al Khamis-Kanoo, Founder of the Abu Dhabi Music & Arts Foundation (ADMAF) also commented, “ADMAF and twofour54 share an unwavering commitment to investing in the creative and cultural industries of Abu Dhabi. Through collaborations that span media, the comic arts and film – in both training and practice – together, we are sowing the seeds of creativity and innovation among the next generation. This Letter of Co-operation affirms the strong bonds between our two organisations, and gives welcome momentum to further joint initiatives in the future.”

With the aim of nurturing the next generation of media practitioners, twofour54 offers professional training and career development opportunities such as internships and media related workshops. twofour54 is the region’s foremost professional media training provider, delivering world-class tailored solutions to businesses and government entities across the region. So far, twofour54 has enhanced the skills of more than 6,000 professionals in a range of media disciplines including public relations, social media, presenting, visual communication and more.

Abu Dhabi Music & Arts Foundation (ADMAF) is a non-profit organization established in 1996, which seeks to nurture the arts, education, culture and creativity for the benefit of society and the advancement of Abu Dhabi and the United Arab Emirate’s cultural vision. Since the launch of its development programme, Young Media Leaders, over 160 young Emiratis have gained key skills, furthering their future career paths in the UAE media sector.

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