TechRadar​ ​Expands​ ​into​ ​the​ ​Middle​ ​East

8 November 2017
TechRadar​ ​Expands​ ​into​ ​the​ ​Middle​ ​East

International​ ​media​ ​group, ​ ​​Future​ ​plc​,​ ​has​ ​announced​ ​that​ ​its​ ​multi-award​ ​winning​ ​technology website,​ ​​Techradar.com​,​ ​is​ ​expanding​ ​into​ ​the​ ​Arabian​ ​Gulf​ countries in​ ​partnership​ ​with​ ​​Tbreak Media​ ​FZ​ ​LLC​.

With​ ​a​ ​global​ ​monthly​ ​reach​ ​of​ ​27​ ​million,​ ​TechRadar​ ​is​ ​the​ ​market-leading​ ​authority​ ​on​ ​consumer technology,​ ​delivering​ ​breaking​ ​news,​ ​expert​ ​opinion,​ ​in-depth​ ​reviews​ ​and​ ​easy​ ​to​ ​follow​ ​how-to guides.
 
Tbreak​ ​Media, which is supported by twofour54, Abu Dhabi ‘s media and entertainment hub, ​ ​has​ ​been​ ​publishing​ ​tech​ ​content​ ​in​ ​the​ ​Middle​ ​East​ ​for​ ​over​ ​a​ ​decade​ ​through tbreak.com​​ ​and​ ​is​ ​very​ ​well​ ​connected​ ​with​ ​regional​ ​offices​ ​of​ ​all​ ​major​ ​technology​ ​brands. ​​It shares​ ​a​ ​similar​ ​philosophy​ ​to​ ​TechRadar,​ ​which​ ​is​ ​to​ ​provide​ ​the​ ​best​ ​tech​ ​coverage​ ​to​ ​the​ ​regional audience.​ ​With​ ​this​ ​partnership,​ ​​tbreak.com​​ ​will​ ​be​ ​converted​ ​into TechRadar.com
 
This​ ​ground-breaking​ ​partnership​ ​sees​ ​Tbreak​ ​combining​ ​forces​ ​with​ ​the​ ​global​ ​TechRadar​ ​network to​ ​take​ ​full​ ​advantage​ ​of​ ​Future’s​ ​innovative​ ​proprietary​ ​technology​ ​platform.
 
This​ ​includes​ ​implementing​ ​Future’s​ ​‘Hawk’​ ​eCommerce​ ​technology,​ ​which​ ​delivered​ ​more​ ​than £100m​ ​in​ ​sales​ ​for​ ​global​ ​retail​ ​partners​ ​in​ ​2016,​ ​and​ ​was​ ​recently​ ​shortlisted​ ​for​ ​the​ ​Digital  Innovation​ ​of​ ​the​ ​Year​ ​Award​ ​at​ ​the​ ​PPA​ ​2017​ ​Awards. 
 
Tbreak​ ​and​ ​TechRadar​ ​are​ ​both​ ​longstanding, ​ ​reputable​ ​tech​ ​brands​ ​and​ ​combined​ ​they​ ​will​ ​be​ ​able to​ ​take​ ​their​ ​content​ ​to​ ​a​ ​wider​ ​audience.​ ​This​ ​collaboration​ ​is​ ​expected​ ​to​ ​result​ ​in​ ​significant  audience​ ​growth​ ​in​ ​the​ ​region,​ ​as​ ​well​ ​as​ ​further​ ​strengthening​ ​the​ ​TechRadar​ ​brand​ ​and​ ​extending  its​ ​global​ ​reach. 
 
Abbas Jaffar Ali,​ ​Director,​ ​Tbreak Media FZ LLC​ ​says: 
 
“We​ ​are​ ​very​ ​excited​ ​with​ ​this​ ​new​ ​partnership. ​TechRadar​ is a highly respected brand and with their expertise, we are looking to take tech journalism to a whole new level in the Middle East.  ​We are also excited on implementing HAWK in the region and are already talking to local retailers” 
 
TechRadar’s​ ​existing​ ​editorial​ ​team​ ​will​ ​work​ ​closely​ ​with​ ​the​ ​Tbreak​ ​team​ ​to​ ​provide​ ​their audience​ ​with​ ​a​ ​blend​ ​of​ ​the​ ​best,​ ​globally-relevant,​ ​industry​ ​coverage​ ​and​ ​product​ ​reviews,  alongside​ ​local​ ​news​ ​and​ ​insight​ ​specifically​ ​tailored​ ​to​ ​the​ ​region. 
 
Tbreak has been supported by twofour54 since it first began operations from the UAE capital. Due to the added financial and operational support from Abu Dhabi’s media and entertainment hub, it has allowed the business to continue on its growth path. The business is providing value to the wider media chain as it expands and creates more job opportunities.
 
Importantly, the business is 50% owned and operated by UAE nationals which is vital to the future sustainability of the media industry in the UAE.
 
H.E. Maryam Al Mheiri, CEO of twofour54, said: “One of twofour54’s objectives is to to encourage and support both established and emerging businesses in the creative, media and production industries. Tbreak was one of our first investments and we are very proud to see its growth journey continuing through this new partnership with Future plc.”
In addition, Tbreak is playing a role in the evolving gaming industry in Abu Dhabi. Gaming continues to rise in popularity across the region and twofour54 is keen to support this burgeoning sector while attracting more developers and operators to the region.
 
*Source:​ ​Google​ ​Analytics​ ​September​ ​2017

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