Abu Dhabi Film Commission brings new Indian production to the Capital | twofour54

Abu Dhabi Film Commission brings new Indian production to the Capital

01 Mar 2017

ADFC continues to attract new industry genres, markets and audiences.

Continuing its momentum of attracting regional and international productions, Abu Dhabi Film Commission (ADFC) has secured a new Indian production for which the Capital will serve as the second filming location for two weeks.

Upcoming Telgu feature film, Duvvada Jagannadham (also known as DJ), is written and directed by Harish Shankar and will shoot in various locations across the Emirate including Abu Dhabi Global Market, Abu Dhabi National Exhibition Centre (ADNEC), Intercontinental Hotel, Yas Links Golf Club and Galleria Mall, with access to twofour54’s production services.

DJ stars Allu Arjun and Pooja Hedge in lead roles and will be produced by Dil Raju’s Sri Venkateswara Creations. The film tells the story of love blossoming between Allu and Pooja in the midst of being treated for various neuro-related disorders.

Maryam Al Mheiri, Acting CEO of twofour54, commented: “twofour54 is growing a reputation as a trusted industry partner for productions of every size and from different markets. The geographic proximity of the Emirate to India as well as our world-class production infrastructure and services have been key to the projects we have previously supported and we are delighted to be welcoming the fourth Indian production to Abu Dhabi. Our experience in servicing box office hits strengthens our position as a leading content creation hub that matches expectations of producers from around the world.”

Jassim Al Nowais, ADFC Manager, said: “India is the world’s largest film industry with rich stories and content to be produced from every corner of the country. We are proud to have partnered with some of India’s top producers in facilitating their filming experience in Abu Dhabi over the past few years having successfully delivered Baby, Bang Bang! and more recently, Dishoom. The Capital’s diverse filming locations, local production services and support, as well as a 30% cash rebate have helped us reach new milestones and attract projects that target a wide range of audiences and we look forward to working with the cast and crew of DJ in Abu Dhabi.”

Writer and director of DJ, Harish Shankar, added: “ADFC and twofour54 have checked all the boxes of our requirements; from the variety of locations to world-class production services support and infrastructure. Abu Dhabi’s production industry has now become closely correlated with India given the prominent reputation it has built in a short period of time as a filming destination and we are excited about working together on this project.”

Now venturing into a new film industry, ADFC has previously supported a variety of projects from the world’s biggest film industries including Hollywood and Bollywood in addition to regional and global TV shows.

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