twofour54 Abu Dhabi welcomes Alef Education to media ecosystem | twofour54

twofour54 Abu Dhabi welcomes Alef Education to media ecosystem

27 Oct 2019

Alef Education, the global education technology, has become the latest addition to the 500-plus companies that make up twofour54’s thriving media ecosystem.

The UAE-based Edu-tech provider uses AI to extract and analyse data around each student’s strengths, allowing them to create a tailored education process for individual pupils, significantly enhancing the learning outcome.

The company’s new base at twofour54 will employ more than 300 staff.

H.E. Maryam Eid AlMheiri, Vice-Chair of twofour54, said: “Emerging technologies such as artificial intelligence have the potential to change every aspect of our lives, from how we work to how we learn. This is particularly evident in content creation and in the way ‘Alef Education’ is using these technologies to innovate and create highly tailored educational content. We welcome ‘Alef’ to our twofour54 community as we drive together the growth of the regional content creation scene, and at the same time inspire future generations to embrace creativity and technology both in the UAE and globally”.

Alef Education was founded in 2015 with the aim of providing technology-enabled customised learning platforms in schools in the United Arab Emirates and the United States. Since the company was formed four years ago, it has transformed education for 50,000 children across the two countries.

Geoffrey Alphonso, CEO of Alef Education, said: “The ecosystem that twofour54 has created is second to none; it is a versatile environment that helps companies like us to grow and thrive. We look forward to collaborating with the many other twofour54 partners and freelancers that share our passion for innovation and education, unlocking the potential of the youth in the UAE and around the world.”

twofour54’s media ecosystem has been built to help SMEs thrive and grow, providing bespoke networking opportunities along with support with the process of setting up a company. Over the past year, twofour54 has implemented practical measures – from the license fee waiver to the extension of the entrepreneurship scheme – that aim to further improve the ease of doing business for media entrepreneurs.

It has simplified setting up at the media zone into nine steps, split into two parts – commercial and regulatory. twofour54’s dedicated and expert team is on hand throughout to guide SMEs through the process with efficiency.

The initiatives have seen a surge in interest from SMEs, with more than 30 innovative enterprises setting up at twofour54 in 2019 so far.

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