How to turn Abu Dhabi Events Calendar into lasting Content with twofour54’s Production Facilities

Abu Dhabi’s event season is back in full swing. Including everything from concerts from the world’s biggest musicians to sporting spectacles such as the Formula 1 Abu Dhabi Grand Prix and dozens of prestigious shows and conferences at the Abu Dhabi National Exhibition Centre and across the emirate, each exciting event offers endless event content creation opportunities.

If you are a marketing expert, producer or content creator, one of the most effective ways of sharing the excitement of these Abu Dhabi events with your audience is through capturing interviews, videos and expert quotes on site.

Pod24, twofour54's video-first podcast studio in Abu Dhabi, based at Yas Creative Hub, is designed for precisely these kinds of shoots.

Fully portable and built to be deployed anywhere on location in the UAE, Pod24 allows you to bring cameras, microphones, lighting and a production crew to conferences, summits and brand experiences, and have social clips and post-event episodes ready to air within the same day. It makes event video production in the UAE far simpler to plan, wherever the event happens to be.

Plus, once you have filmed and recorded your content, you can also use twofour54’s wide array of production facilities to edit it, and present the finished cut in the events and presentation spaces of the Community Hub.

Skilled operators remove hassle and stress

Each Pod24 session comes with a skilled operator who handles the cameras, audio and live switching throughout the entire duration of the booking.

This allows you to concentrate on interviewing your featured guests and speakers and locating great scenes to shoot across the event you are attending. With no technical logistics to distract you, you can stay completely focused and present.

It also means that none of your team has to invest in buying equipment or learn how to use it, and that you don’t need any prior production experience before hiring the Pod24 set up.

Professional equipment for high-quality event content

Audio and lighting are the two biggest hurdles for any production team working at a busy event. On the audio side, crowd chatter, PA systems and background music can disrupt sound quality, while outdoor activations can add wind into the mix as well.

Lighting can also be a challenge. Combining venue lighting, stage lights and natural daylight can cause inconsistencies across shots, while filming on the move and in different places can make it hard to capture steady and seamless pieces of film.

However, using a dedicated portable podcast studio such as Pod24 by twofour54 allows you to overcome these obstacles and create content that is consistently sharp, polished and professional-grade.

Letting you bring your equipment to the event and experts you want to film (rather than asking them to come and meet you in a studio), each Pod24 portable podcast recording session includes:

• Three HD/4K video cameras

• Three universal dynamic microphones

• Collapsible lantern softboxes for controlled lighting

• A TriCaster system for live mixing and camera switching

• Multichannel dialogue noise suppressor for clean audio capture

• Raw footage handed over on an external HDD.

Production packages that cater to all needs

Along with the inclusions listed above (all available in the Pod24 ‘Recording Only’ package) add ons such as live mixing, standard editing and live streaming can also be included in your Pod24 experience.

Custom branded videos, executive thought-leadership formats and internal storytelling projects are also available through Pod24's corporate services, along with comprehensive support with everything from format design to editing, subtitles and distribution.

To add extra convenience, sessions can be booked online with transparent pricing tiers and no extra hidden costs.

Plus, if you're recording across multiple Abu Dhabi events during the busy winter season, Pod24's 20-hour bundles offer a 20% saving and provide a cost-effective option for emerging brands, content creators and production houses.

With production tiers that scale to the needs of your event coverage, the enhanced Pod24 packages are as follows:

• Recording + Live Mix: three cameras, three microphones, professional lighting, HD/4K recording, with raw footage handed over on an external HDD., plus live mixing for a cleaner, broadcast-ready result.

• Recording + Live Mix + Standard Edit: all of the above plus basic editing, colour grading and two exports in vertical and horizontal sizes. Ideal for creating content that’s ready for social platforms and YouTube from a single session.

• Recording + Live Mix + Standard Edit + Live Stream: the top production tier, adding branded graphics and live streaming to your platform of choice, on top of everything in the previous tiers.

Community Hub spaces and wider production facilities providing everything you need in one place

If your project includes more than just filming onsite at an event, concert or conference, the extensive production facilities and wider creative ecosystem found across Yas Creative Hub may also prove useful to you.

For example, the 150-seat Town Hall and 40-seat Screening Room are impressive, modern and comfortable places to present your finished event content, while the Majlis, breakout lounge, media break room and other meeting spaces are perfect for workshopping ideas and discussing important decisions.

If you want to combine on-site coverage with in-studio interviews, twofour54’s purpose-built production studios at Yas Creative Hub also allow you to film scenes right next door to where the final cut will be edited. Including two 600 sq.m and one 100 sq.m studio spaces, all supported by essential on-site amenities and offering controlled indoor production environments, they’re ideal for shooting marketing materials, social media clips, video podcasts, commercials and more.

Integrated with the latest production technologies and equipment on the market, each studio also comes with full-production galleries, soundproof walls, adjustable lighting rigs and loading bays.

To find out more about how you can elevate your event coverage, and create professional-standard content throughout Abu Dhabi’s busy events season, please visit pod24.twofour54.com.