Why Pod24 is Elevating Video Podcast Production & Multi-Format Content in Abu Dhabi

In today’s digital-first world, podcasts continue to grow in popularity.

YouTube recently reported receiving more than 1 billion monthly podcast views, while YouGov data from 2024 shows that 53% of people in the UAE regularly engage with podcasts.

Plus, with video well established as one of the most powerful communication tools on the planet, video podcasts are continuing to rise in popularity, too.

In line with this growing trend, twofour54's Pod24 offers an end-to-end video podcast production setup that allows brands to produce, record, live stream and create scalable video and multi-form content. This makes Pod24 a practical solution not only for podcast recording, but also for live stream production across multiple platforms.

Whether brands want to create branded video or audio podcasts, internal communication videos, promotional clips, live streams, social media posts or record round-table discussions and presentations, video podcast production studios let them do it all in one productivity-driven space.

What is video podcast production?

A video podcast production studio is a specialised facility that provides creatives with everything they need to produce engaging and impactful video podcasts (sometimes known as a vodcast) and multi-form content.

Offering facilities for planning, recording, editing and distributing, video podcast production studios offer advanced technologies and equipment such as:

• Professional-grade audio, video, and lighting gear

• Multi-camera setups

• State-of-the-art mixing systems

• Soundproofed environments

• Post-production facilities

• Curated studio sets for different formats

• Technical services

• Support with editing, live streaming and promoting

What are the advantages of using a video podcast production studio such as Pod24?

Pod24 at twofour54 offers far more than just recording facilities. Designed for video and multi-format production, it can also be transported and used anywhere in the UAE.

Below are some of the many benefits it offers for bands and companies.

Exciting multi-format possibilities

As mentioned above, modern and cutting-edge podcast recording studios embrace the next generation in podcast production, and provide facilities for both audio and video production.

Allowing brands to combine traditional podcast elements such as interviews, discussions and commentary with impactful visual aspects like shots of the hosts themselves, animations, B-roll and captions, video podcast production spaces transform the original idea of podcasts, and allow brands to create premium, engaging content that is different to anything they have produced before. This flexibility also supports wider branded content production strategies for businesses looking to expand their digital presence.

Create viral social media short clips

Along with allowing brands to create video podcasts for YouTube, Spotify, and other streaming services that support video, Pod24 provides an easy way of creating short clips for social media.

With video shorts being proven effective for growing a brand’s reach and growth, video podcast production studios are establishing themselves as an essential tool for content creators and brands who are striving to raise brand awareness.

Intuitive equipment for every setting

Designed for seamless, professional productions, the Pod24 portable podcast studio integrates advanced audio, video, and lighting technologies that can be intuitively adapted to suit all kinds of sets. Whether brands want to record inside the vibrant ambiance of Yas Creative Hub or take the podcast studio into their own office or chosen location, the studio-grade experience seamlessly adapts to your schedule and setting.

Resulting in high-quality content that instantly engages and grabs the eye, Pod24’s set up consists of:

• Three cameras

• Three microphones

• Flexible professional lighting

• HD/4K video recording

• External HDD for delivery of raw footage

• Universal audio dynamic microphones

• Collapsible lantern softboxes

• TriCaster system

• Multichannel dialogue noise suppressor

Editing and production support

However, video podcast production facilities are not just incredibly advantageous because of the equipment they offer.

Every brand that uses Pod24 can also opt to receive additional support with editing, live streaming, promotion and other elements. This means that companies don’t have to spend time learning how to mix, edit and format themselves, and that premium quality content in a range of formats can be produced as efficiently and quickly as possible.

Suitable for experienced content creators and those who are experimenting with it for the first time, the wider twofour54 ecosystem can even help with choosing the right set, script writing and choosing the right cast and crew, too.

Fully portable, flexible and adaptable

Portable video podcast studios such as Pod24 are incredibly quick and easy to set up.

Allowing creators to spend less time on arranging equipment and logistics and more time creating content, the compact and fully portable Pod24 can be used in office spaces, hotels, coworking spaces and all kinds of event venues.

Meaning that brands no longer need to spend precious time travelling to one fixed location, Pod24 can be shipped directly to each company. This ensures that nothing disrupts the creative process and that all time spent in the studio is maximised to the fullest.

As you can see, the Pod24 studio can be used for far more than just recording audio podcasts and content. Also offering a new and innovative way of creating video clips and multi-format content, brands can find out more about Pod24’s facilities and rental options by visiting bookings.twofour54.com/collections/pod24.