The company is an academic studies and general consulting center that monitors and analyzes ongoing strategic, political, security, economic, media, and technological developments in different regions of the world, and then utilizes them on three levels:
1- Informing regional public opinion about the latest developments worldwide through public scientific activities, such as publishing periodicals, holding roundtable discussions, and broadcasting on the internet.
2- Supporting decision-making process at public and private institutions through private contractual services, such as formulating estimates, studies, and implementing projects and training courses.
3- Expanding academic cooperation with similar centers across the world through exchanging publications, expertise, and visits, embarking on joint projects, and representing the company regionally.
The company’s funding depends on subscriptions to publications, website advertisements, sponsorship, and returns on training, as well as consulting/academic service contracts with public and private institutions, both domestically and abroad.