community initiatives

We recognize that twofour54 Abu Dhabi has responsibilities not only towards our partners and employees, but also to the communities in which we serve, and that is why we choose to constantly involve ourselves in projects and initiatives that we believe are vital in accomplishing this sense of duty.

These are some of the key initiatives twofour54 Abu Dhabi undertakes.

Creatives4Good: #GivingNeverStops

#YearofGiving is coming to an end but giving should be constant, participate in “Creatives4Good” competition to create positive content for social media platforms.

Registration Criteria:

  • Participant should be UAE resident
  • Arabic and English speaker
  • Age group: 18 – 35 years old
  • Participant to submit a 1 minute video, defining “Creativity”
    (Please note that the video should be creative and newly created. Story of the video is the key!)
  • Application submission deadline: 15 November 2017

Participants’ Selection Criteria:
Creative Lab team will review all applications and select the top participants to join the competition, according to the following video criteria:
  1. Video message: Define Creativity
  2. Originality
  3. Content & Quality
  4. Length: 1 minute
  5. Availability to attend 3 Day Mentorship Workshops at #thelab during 21 – 23 November 2017

The Competition:
  • All selected participants will work together in 5 groups, 3 members in each group
  • All selected participants will have to attend the 3 Day Mentorship Workshops at #thelab during 21 – 23 November 2017 to learn from the media content creators
  • All groups will have to produce 4 different videos for social media, reflecting the spirit of giving
  • Videos submission deadline: 7 December 2017
  • The winning group will receive 60,000 AED and the winning videos will be promoted on twofour54 and partners’ social media channels



We’re calling on all twofour54 campus partners, to join us in our campaign “ briefs for good “ which aims to support His Highness Sheikh Khalifa bin Zayed Al Nahyan initiative as 2017 is the year of giving to spread the culture of giving and helping others.

To participate, email us at and we’ll send you briefs from charities that need your specific skills. It could be anything from illustrating amural or designing a poster, to helping organise a charity event or any work that needed by the charity foundation.

If you know of a charity in need, we’d also love to hear from you. By the talents in our media zone, we can make a real difference.


We believe that by mobilising our incredible community of staff and partners we can create real change in the UAE, which is why twofour54’s key CSR initiative for 2016 and beyond is #United4UAE.

Through the campaign, twofour54 encourages employees, partners, freelancers, creative lab community members and their families to unite and devote 2,454 hours to local community charities and organisations.

They can do so by donating their time at any charity of their choice or through the two anchor charities of #United4UAE, “Wanna Read?” and the Special Care Centre.

Volunteers are also encouraged to share their uplifting and inspiring stories and photos at to help scream the awareness of giving back.

For more information, please visit

The Year of Reading

His Highness Sheikh Khalifa Bin Zayed Al Nahyan has announced 2016 as The Year of Reading in the UAE. We believe reading and writing are not only key skills required for the growth of the media industry, but are also vital in making sure the UAE becomes the centre of creativity and knowledge in the world.

Through #United4UAE, we’re harnessing our community of partners and staff to support the Year of Reading in the following ways:
Everyone at twofour54 is encouraged to volunteer their time reading to children at one of our anchor charities, “Wanna Read?”
Read on Camera:
In addition, campus community are invited to be filmed reading their favourite children’s book at #thelab every day. All videos will be given to the young patients at Sheikh Khalifa Medical City as part of our collaboration with the “Wanna Read?” initiative. If you would like us to film you at your offices, please email us at to schedule an appointment. 

Blood Donation Drive

As part of our #United4UAE campaign, we organise blood donation days where a donation bus comes to campus so staff and partners can easily donate blood and help save lives. Each donation counts towards our #united4UAE collective 2,454 hours of community service.

Book Drive Donation

twofour54 organised a book drive where donated books could help local charities and humanitarian organizations improve literacy. The twofour54 community united and together had a whopping donation of over 700 books!

Abu Dhabi Dash

twofour54 sponsored and participated in the Abu Dhabi Dash, a race to promote a healthy lifestyle in the workplace. It is a race amongst other companies in Abu Dhabi, over a distance of 1.5km with teams of 10-12 individuals. Abu Dhabi Dash donated a portion of its proceeds to the Rahma Cancer Care Society, which supports cancer patients, their families and caregivers through overcoming the physical, emotional and eventually financial burdens of their diagnosis.

Operation Smile

Operation Smile UAE, an international children's charity, is working in partnership with a recycling company to help turn textile donations from the twofour54 campus into funds that will provide free, safe and effective reconstructive surgery for children and young adults born with cleft lip, cleft palate and facial deformities. Textile donations will be exchanged for an agreed sum that will go into funding operations for those in need.