Initiative Media is a media communications company that transforms media exchanges into marketing results through a commitment to performance.
We believe that all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is the heart of Initiative’s unique process and culture.
Initiative’s comprehensive range of performance lead communications services include:
- Media planning and buying
- Research and insight
- Digital communications solutions
- Branded content, sports and entertainment through specialized unit: ENSEMBLE
- Evaluation and accountability services