Samer Abu Haikal
Chief Financial Officer
Samer Abu Haikal is a seasoned industry expert, bringing more than 19 years of experience in finance. After joining twofour54 as Director of Finance, he currently serves as Chief Financial Officer and is responsible for overseeing financial operations across the business. He is also a key member of other business-related committees.
Prior to joining the company, he held the position of Head of Finance in Abu Dhabi Media Company for 12 years and was responsible for four main media streams, including broadcast TV, radio channels, various news publication mediums and digital media platforms. Samer also worked as an external auditor with Ernst & Young – Abu Dhabi at the beginning of his career in 2004.
Samer is a Certified Public Accountant (CPA) from the USA since 2010. He also has a bachelor’s degree in Accounting from the University of Jordan.Back to management team