twofour54 Abu Dhabi

We are a unique media and entertainment hub dedicated to helping like-minded companies and professionals take full advantage of the MENA regions current and future offerings in the media sector. We currently have over 550 partners on campus from small entrepreneurs to household names all making the most of the opportunities available here.

But we know that the world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the content creation trends and opportunities that will shape our business in the future. We must get ready for tomorrow today. That’s what Abu Dhabi’s 2030 Vision is all about. It creates a long-term destination for our business and provides us with a mission to drive the media and entertainment industry forward in the region.

our vision


To be the capital for content creators

our mission


To develop a thriving creative ecosystem that inspires world-class content and fosters the success of the region’s media industry

How are we going to achieve this?

  • Recruitment: Entrepreneurial self-starters, those who find and create opportunities for themselves and others to take advantage of them.
  • Business facilitation: Creating and facilitating new opportunities for partners to grow.
  • Marketing & sales: Attracting partners to make the most of the growth opportunities that exist in the Abu Dhabi media sector.
  • Talent development: Inspiring youth with the opportunities that exist in a dynamic emerging sector.

our values


Our values serve as a compass for our actions and describe how we behave in the world. It is a fundamental part of our day-to-day operation and everything we deliver against it as a common and single-minded vision. It helps us find the right focus for our work and our attitude towards our customers.

  • Dedication – to our people, our cause and the vision of Abu Dhabi.
  • Respect – of all individuals with whom we have contact.
  • Collaboration – opportunities are best realised when working together; with each other, Government and the private sector.
  • Entrepreneurship – identifying and embracing opportunities and making those things happen.
  • Professional excellence – raising the bar in all we do so that no opportunity is wasted.
  • Creative thinking – always looking at the bigger picture and seeking out original opportunities that create value.