How Indoor Production Studios can Drive Forward your Summer Content Creation

The idea that work slows down during the UAE’s summer season no longer has any truth to it.

While summer was once considered the country’s low season, energy levels now remain high throughout the warmer months, retaining a calendar packed with events, meetings and catch ups.

However, it is admittedly a tricky time for filming content outdoors.

Instead, it is the perfect time to move your content shoots indoors to ready-made production studios such as those offered at twofour54 in Abu Dhabi.

Offering temperature controlled facilities with all the audio, video and lighting equipment you need to produce outstanding content, indoor production studios ensure that rising temperatures and difficult hot weather doesn’t dampen your output or disrupt your flow, while providing a controlled environment for professional content production.

In this blog, we will cover some of the many ways that brands can use the summer period to their advantage, and why it can be an opportunity to create impactful content in bulk across video, audio and social media formats.

How can brands keep content production moving during summer?

With team members taking annual leave and the weather being too warm to spend much time outside (during the daylight at least), summer in the UAE forces us to adapt and find different ways of working.

Fortunately, the seven emirates are blessed with an abundance of indoor studios and facilities that are ready made for producing commercials, podcasts, social media content and feature-length films, as well as interviews, product videos and branded campaign assets..

Allowing you to batch create content in comfortable and controlled settings within a professional content creation studio, and finish the summer period feeling prepared and ready for the busier months ahead, below are just some of the many ways that you can create incredible content throughout the warmer months.

Showcase the real UAE using portable podcast studios

Portable podcast studios offer multiple benefits for brands and teams who are on a summer content creating spree, particularly those seeking flexible podcast studio rental options in Abu Dhabi.

Not only do they let you get outside of the studio and film from restaurants, hotels, event venues, real homes of UAE residents and anywhere else you choose, but they also allow you to maintain the same level of high quality content as you produce in a professional studio.

For example, Pod24- a twofour54 podcasting studio is a compact, self-contained setup that combines professional-grade audio, video, and lighting equipment into a mobile format. Ideal for independent creators, production teams, and brands who are looking to create branded and engaging content on the go throughout the summer, it is available to rent for as little as AED 254 per hour, making professional podcast production more accessible for individual sessions or bulk content shoots.

Including three HD/4K video cameras, three universal dynamic microphones, collapsible lantern softboxes for controlled lighting, a TriCaster system for live mixing and camera switching, multichannel dialogue noise suppressor for clean audio capture, it offers a studio-grade experience that adapts to your changing summer schedule and whatever kind of location you find yourself in. Ideal for using for podcast episodes, panel hostings or corporate content, it’s possible to use it smartly to create multiple pieces of content in just one day through a single portable podcast studio booking.

Start your own interview series

Interviews are often more tricky to arrange during the winter season when many professionals are busy with back-to-back events.

But summer is a chance to slow down and catch up over meaningful conversations, and take the time to engage in powerful debates with local entrepreneurs, creators, coaches, students or anyone with an interesting journey who your audience will find relevant and interesting.

Conducting interviews with prestigious names, intelligent individuals and successful professionals is a guaranteed way of building the credibility of your brand or company, and expanding your reach and audience.

To ensure your interview is clearly recorded and of the best possible quality, you should consider conducting it in a production studio such as one of the ones offered by twofour54. Completed with professional equipment, soundproof spaces, and crew with technical expertise, hiring a studio space ensures that you don’t encounter any delays due to weather, environmental conditions or technical issues.

Available in various sizes, twofour54's studios can be used for both audio and video interviews, along with feature films, commercials and other branded corporate content, including product-led videos and social-first campaigns.

Create new worlds with the twofour54 backlot and Soundstage 1

Even if you are not in a position to travel this summer, the twofour54 backlot lets you film content in a variety of different worlds and landscapes for commercial video production, branded campaigns and larger-scale shoots.

This includes city scenes reminiscent of Rome, Paris and other major capitals, a bustling ancient souq, an Arabian hospital, a war-torn city and a traditional Arabian neighbourhood completed with villas, a mosque and a main street.

Allowing you to film and traverse the world in air conditioned comfort throughout the summer months, the backlot comes with the same technologies and infrastructure as twofour54’s professional production studios, plus essential facilities such as green rooms, make up studios, dressing rooms, canteens for the cast and crew, production offices and more, supporting a more streamlined indoor production workflow. Located at the same KEZAD site, Soundstage 1 also enables productions to move seamlessly from the backlot’s ready-made environments to a controlled indoor filming space without relocating the cast and crew.

Experiment with video podcasts

Sometimes known as ‘vodcasts’, video podcasts are the latest big trend to hit the content creation world.

A form of podcast that allows viewers to see the hosts, guests and visual aids, they are becoming increasingly popular on platforms such as Spotify and YouTube.

Often featuring both in-studio interviews and recorded discussions from video calls, these engaging pieces of content are perfect for when you are producing content indoors and you want to include guests who are perhaps travelling for the summer.

Allowing viewers to see the body language and facial expressions of the hosts and guests, they are known to be a great way of building stronger bonds and relationships with your audience members, and allowing them to in turn develop trust and affection for you and your brand.

An easy way of producing many video podcast episodes at once is through renting out a video podcast production studio such as Pod24 by twofour54.

Located at Yas Creative Hub, this specialised facility provides equipment for planning, recording, editing and distributing, and everything required to produce engaging and impactful video podcasts and multi-form content, from full episodes and branded interviews to short-form social media clips. Along with professional-grade audio, video, and lighting gear, soundproof walls and state-of-the-art mixing systems,

Pod24 also comes complete with additional technical services and support with editing, live streaming, promoting and branding content with company logos and other elements.

Ready to keep your summer content moving? Book Pod24 now to arrange your next podcast studio session, or email produce@twofour54.com for enquiries about twofour54’s wider production facilities.