Guide to Building High-Impact Video Podcasts for Brands

Video content is one of the hottest topics in the podcast world.

From marketing teams to media agencies, government entities, and organisations from across a wide range of sectors, every brand seems to be interested in creating video podcasts.

Pod24 by twofour54 is therefore becoming an increasingly crucial tool for Abu Dhabi-based businesses.

A professional portable podcast studio that allows clients to access broadcast-quality audio and video production facilities in their own office or anywhere across the emirate, the advanced studio comes fully equipped with three cameras, three microphones, professional lighting, HD/4K recording systems.

This blog will examine all you need to know about how to create high-impact video podcasts for your brand, and why facilities such as Pod24 are supporting the production of engaging branded video content and podcast production services.

What is a video podcast?

Sometimes known as ‘vodcasts’, a video podcast is a form of podcast that allows viewers to see the hosts, guests and any relevant visual aids.

Combining both audio and visual content, video podcasts are becoming increasingly popular on platforms such as Spotify and YouTube.

Often featuring both in-studio interviews and recorded discussions from video calls, branded video podcasts are claimed to provide brands with a way of forging stronger bonds with their audience.

Unlike audio podcasts, viewers can see the body language and facial expressions of the hosts and guests, and this can help viewers feel more connected to the podcast hosts, get to know them better, and develop trust and affection.

How to create a video podcast?

A lot of research, time and effort is required to make an impactful and engaging video podcast.

First, brands need to secure experienced and charismatic hosts for the podcast, decide if they want to create a long-form or short-form video (long form video podcasts tend to work best with simple Q&As, while shorter clips are more effective for growing a brand’s reach on social media), and define the goal of your video podcast (for instance, whether the purpose is to grow the listener base or gain new social media followers).

Fortunately, at twofour54’s Pod24, brands can receive step-by-step assistance with every stage of the creation of their video podcast.

Equipment for creating full-episode video podcasts for YouTube, Spotify, and short clips for social media is also provided, along with optional additional support with editing, live streaming, promotion and other elements.

Suitable for experienced content creators and those who are experimenting with it for the first time, facilities such as Pod24 save valuable time on researching and upskilling teams, and allow every company to create premium quality branded video podcasts in a wide range of different settings.

What equipment do you need to create a video podcast?

Creating a video podcast requires multiple different pieces of technology and advanced equipment.

This includes:

• Professional-grade audio, video, and lighting gear

• Cameras (more than one if possible to allow the capture of multiple different angles)

• State-of-the-art mixing systems

• Soundproof walls

• Post-production facilities

• Curated studio sets available at twofour54 production facilities

Why use a portable video podcast studio such as Pod24?

To gain access to all the equipment and facilities they need to create a show-stopping video podcast, brands simply need to rent out a video podcast production studio such as Pod24 by twofour54.

These specialised facilities provide equipment for planning, recording, editing and distributing, and everything required to produce engaging and impactful video podcasts and multi-form content, positioning twofour54 among top-tier podcast production companies in the region

Pod24 also comes complete with additional technical services and support with editing, live streaming, promoting and branding content with company logos and other elements. Located within the vibrant creative ecosystem of Yas Creative Hub, Pod24 offers brands access to a collaborative media environment.

Open to brands from across every industry, brand managers, communications experts and other professionals can find out more about creating branded video podcasts at Pod24 and explore rental options by visiting bookings.twofour54.com/collections/pod24.

To learn more or start your podcast journey, contact us at pod24@twofour54.com.