blog

twofour54 is a media free zone located at the heart of one of the fastest growing media markets in the world with attractive economic benefits for companies such as an easy licensing and business set-up services, 100% company ownership in a stable environments.

Tom Cruise and Christopher McQuarrie on Abu Dhabi HALO jump for Mission Impossible

Mission Impossible: Fallout out now, the film is a testament to twofour54’s capabilities, where everything is a mission possible.

documentaries as an emerging vehicle for storytelling in the arab world

until recently, documentaries were often regarded as inferior to their big-budget, mainstream, fictional counterparts. they were often thought to be relegated to wildlife films of little interest to broad based audiences. this perception has changed ...

growth of reality tv genre in pan-arabian television

‘reality tv’ refers to unscripted talent and game shows, casting primarily amateurs with viewer participation by means of voting contestants. reality tv has been described as infotainment genre about real people that cross the divide between document...

the challenges facing the gcc with the introduction of paper-less classrooms

the education sector in the gcc is facing a period of remarkable growth, with education systems developing new structures to equip learners with skills necessary to compete in changing environments. in response to these changes, investment in e-learn...

mobile habits in the United Arab Emirates

a mobile phone is so much more than a communications device – often being a source of information and entertainment. a common sight in the united arab emirates (uae) is people navigating public places such as streets, malls and parks, all the while r...

trends in arabic drama series (musalsalat) production paradigm shift

in an overwhelmingly import oriented content bazaar of arabian tv industry, musalsalat stand unique in their indigenousness and mass popularity, being rivalled only by movies and football. the arabic term ‘musalsalat’ stands for drama series with epi...

the future of radio in MENA and the UAE

recent media reports have highlighted an apparent boom in the growth and development of the radio industry across the middle east, north africa (mena). since 2011 most countries in the region have witnessed the launch of new stations – specifically i...

group buying sites take the UAE by storm

whilst the rise of sites such as dubizzle, souq.com, emiratesavenue.com and jadopado – to name a few, is evidence of the growing traction e-commerce enjoys in the uae, there is a class of e-commerce sites that have risen head and shoulders above the ...