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Million's Poet is a reality television show aired on Abu Dhabi TV and The Million's Poet Channel. The show is a competition for the most talented poet in Arabic poetry with prizes for the top five poets. The show is very popular in the Middle East; in its first season, its ratings overtook those of the UAE's national sport, soccer, and led to the show being called one of the most successful Arab television shows ever.
Fox International Channels made the strategic decision to move the playout of some of its Middle East channels from Hong Kong and other locations to a centralized location at twofour54 Film & TV Services. The decision was made due to the twofour54 Film & TV Services state-of-the-art in-channel operations, full HD capability and tapeless.
When Line Sport was looking for the location to playout their sports programme, they selected twofour54 intaj. Connectivity with KSA, affordability and leading state-of-the-art facilities in the region were the deciding factors.