Today Show – 50/50

50/50‎ is a new show launching in October and takes random travelers around the world to spend 50 thousand dollars during 50 hours in a city while making a series of 50/50 choices of activities. Abu Dhabi has been the selected city to host the winners.

The Today show is a daily live broadcast running since 1952 which provides domestic and international news, weather reports and interviews with the newsmakers from the world of politics, business, media, entertainment and sports . On this project, the Today’s show had come to Abu Dhabi to help promote the 50/50 travel show, starring Al Roker.

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